Progressive Talk 680? That's great for Cardinal fans, who couldn't hear night games in Memphis east of Clark Tower for the last few years on WMC 79 and last year on ESPN 730.
As 680 BOOMS over the countryside, they will be easy to pick up for Cardinal fans while in their car or wherever they may be. I also presume that, unlike ESPN 730, they won't pre-empt games in the middle of the September pennant race for a WRESTLING show. (Verno, you're going to have to answer for that!)
OK, but why put the Cardinals on a leftie talk station? Is the leftie talk station going to remain that way for the foreseeable future? Inquiring minds want to know.